Entrepreneurship

Evaluation of Student Performance

A no exam, non-quiz program. The performance of each ME student-entrepreneur is evaluated every module by a panel consisting of of two ACE Gurus and Ateneo GSB panelist. The deliberation is conducted in the presence of the AGSB ME Program Director and the ME Program Manager.

Submission of reports and conduct of defense
Student-entrepreneurs are expected to submit quality and comprehensive reports at the end of every module (Module1: EA, VMOKRAPI; Module 2: IA, SPATRES, SWOT; Module 3: Business Plan). The student-entrepreneur shall defend these reports in front of a panel composed of his/her primary guru, secondary guru and AGSB faculty.

The modular reports should contain the following minimum requirements:

Module 1: EA, VMOKRAPI
The purpose of the first module ME submission is to:

1. Situate the enterprise in its proper environmental setting (what business are you in and what is the relevant macro-environment, industry and market of your business?)
2. Analyze the past trends in that environmental setting and project the most likely scenario in the next five years. (Remember, a Business plan is primarily what you want to do in the future). The analysis of the past just helps understand the critical variables that have largely affected a business in the past. Determine whether they are the same critical variables most likely to affect the business in the future.
3. Base on the reading of the environment for the future, what are the most attractive opportunities (among many) worth pursuing by the enterprise?

Having seen the past and divined the future, what are the Vision, Mission, Objectives, Key Result Areas, and Performance Indicators for the next five years? Are they going to be excitingly different from the present? Is there a paradigm shift?

The report should follow the following process:

Module 2: IA, SPATRES, SWOT
The purpose of the second module ME submission is to:

1. Evaluate the enterprise using the 10 levels of internal assessment and how these affects Marketing, Operations, Human Resource Management and Managing Costs and Profits. It should contain all the research, analysis, findings, conclusions and recommendations made by the student-entrepreneurs in the course of their work for both the first and second modules.
2. Provide additional insight into the value of their products and their business.
3. Demonstrate the ability of the student-entrepreneur to implement to actualize concepts or business models. New product or service development should be clearly defined and translated to commercial processes.
4. Provide the student-entrepreneurs the major Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) necessary to construct the SWOT matrix. The SWOT Analysis should, in turn, allow the student-entrepreneurs to generate Strategic Options that are intended to meet the enterprise goals.

Module 3: Business Plans

The purpose of the third module ME submission is to:

1. Bring the student-entrepreneurs to the higher plane of entrepreneurship, one that breaks new ground and shifts paradigms, one that masterfully turns around enterprises on the decline, and one that grows businesses by leaps and bounds.
2. Integrate the entire strategizing process by completing the research, planning, programming and implementing sequence. The student-entrepreneur should be able to synthesize in the sessions on Planning the Enterprise and Establishing the Enterprise.
3. Outline how the enterprise can manage change, innovations or turnarounds into actionable programs and allocation of resources. The business plan is completed with an analysis of the student-entrepreneur’s historical financial statements (balance sheet, income statement, and cashflow), their financial projections.

 

Rating of modular reports
The gurus may rate the business plans as follows:

• Clean pass – Rating given to the student-entrepreneur who submitted an acceptable five-year business plan and is allowed to do the recital and graduate with the batch;
• Not acceptable
  • With Minor/Major revisions:
    • Student-entrepreneur submits revised copy to the guru within the submission period as stated in the memorandum to qualify for the recital and graduate with the batch;
  • Failed
    • The revised business plan was found to be still unacceptable even if it was revised and submitted within the submission period;
    • Furthermore, the student-entrepreneur has been assessed to be unfit or unqualified to continue with the program due to unacceptable class participation and inability to show application of skills learned.
    • When a student-entrepreneur receives this rating, he/she is considered failed from the module and as such will have to repeat the entire module in order to continue with the program. The student-entrepreneur will have to re-enroll in the said module.

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