Economics, Finance and Accounting Department

Joseph I. B. Gonzales finished B.A. Humanities at the University of the Philippines, Diliman, Quezon City. He completed his Ph.D. Communication and Rhetoric degree at Rensselaer Polytechnic Institute, Troy, New York. He has studied marketing strategy and brand management at the Asian Institute of Management. He teaches Methods of Research in Management, and Managerial Statistics at the Ateneo Graduate School of Business. As a professional communication and research consultant, he has been the writer and/or editor of over 80 articles and publications and has conducted up to 50 research projects, for academia and industry in U.S. and the Philippines. His 12 years of experience in professional research includes qualitative, quantitative, and mixed designs, in the areas of usability, marketing, and governance. He has done work for numerous multinational and Philippine corporations, such as Merck Sharp & Dohme, Nestle, C. B. Fleet International, The Medical City, Westmont, a Unilab subsidiary, and Universal Storefront Services Corporation.