Strategic and Marketing Management Department


Emilio C. Macasaet


Strategic and Marketing Management

Master in Business Administration

Mr. Emilio C. Macasaet III is a Partner & Chief Distribution Strategist of
Mansmith and Fielders, Inc. He is also the Chairman and CEO of FIELD
PARTNERS INC., an on-field sales training & coaching company.

He brings with him very extensive and intensive management experiences
gained from both local and large multinational companies. He conducts
various sales training seminars and consulting services in most parts of
Asia-Pacific and Middle East. He has also founded and developed his own
distribution companies. He is the author of the best-selling books
Distributor Management: Winning Tools in Managing Distributors as
Partners and 6 Steps to Key Accounts Management.

He obtained his MBA (Regis Program) from Ateneo De Manila University,
and took a Doctor in Business Administration program at De La Salle
Graduate School of Business (pending dissertation) where he was a former
professor in Distribution Management. Bong also attended an executive
program on Marketing Channels at Kellogg School of Management,
Northwestern University, Chicago; and other special programs at
Singapore Institute of Management (SIM), Singapore, and Burke Institute,
USA. Bong partly writes a column in Business World newspaper.


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