The Blue Way Case Book

  • Blue Way : Case Studies on Leadership, Strategy, and Ethics

    Blue Way is a collection of case studies written by AGSB faculty, which explores leadership, strategy, and ethics as the strong foundation of successful business enterprise and dynamic economic development.

    This casebook contains six cases on Strategy, five on Leadership, and four on Ethics, making sure that it covered small, medium, and large institutions and represented various business enterprises, industries, and some government instrumentalities. They include: GMA 7, Soltronicz, The Medical City, the Central Bank (Bangko Sentral ng Pilipinas), local governments of Biliran and Cebu, Sugar Regulatory Agency, Banco de Oro, Marcopper Mining, and Metro Stonerich. “Disguised” companies include: Red Crowne Cola, Tristar Feeds, Hidalgo Restaurant, Good Samaritan Community Hospital, and Venus Marketing Corporation.

  • Blue Way 2: Case Studies on Social Business Enterprises

    Mainstreaming the poor into the country’s economic system, not only as consumers, but, more importantly, as producers or partners in business, or co-creators of value, is the way to move them out of poverty. Without expanding the BOP’s purchasing power by engaging them in the process of value-creation, even if access to market were improved, selling to the BOP will not be a sustainable business model. It does not necessarily follow that the poor will climb out of poverty when they are served as a distinct consumer market. Oftentimes, the poor need partners in identifying market opportunities and seizing them. Many cases have been written about social enterprises in the Philippines, often from the development perspective; in the same way that the millions of poor that comprise the BOP are often viewed as consumers, constituting as they do, as expressed in business parlance, the C, D, and E markets.

    This casebook presents the stories of social business enterprises using a basic business or management framework. It presents their strategies and the management concerns they have had to deal with, be they in finance, operations, and/or marketing. It also illustrates how these enterprises partner with the poor at the various levels of the value chain, to enable them to create wealth, and thereby help them move out of poverty. These social business enterprises are as follows: the Negros Occidental Rehabilitation Foundation Inc. (NORFI), the Negros Women for Tomorrow Foundation (NWTF), Rags2Riches, Hapinoy, and ECHOstore.


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