Strategic and Marketing Management Department

Pilar Unidad-Tolentino is the Chair for Leadership and Strategy Department of the John Gokongwei School of Management of the Ateneo de Manila University.  She also serves as the Assistant Director of the Ateneo Family Business Development Center.

Pilar is a faculty member of the Family Firm Institute (FFI) – a Boston, USA –based professional organization of family business members, advisors, and academics, – with currently more than 1,800 members from more than 88 countries around the world. Pilar teaches in FFI classes handling subjects on Family Business and Wealth Advising.

As a family business consultant, she is a resource person and a facilitator in the area of strengthening the family relationship, professionalizing the family and the business, managing conflicts and differences, bridging and connecting multi-generational family members, establishing family business governance, succession planning, and creating a family-team.

Pilar is a graduate of B.S. Management –Honors Program (Cum Laude) of the Ateneo de Manila University, and completed her Masters in Management (with Distinction) at the Asian Institute of Management (AIM). She received her certification on Family Business Advising through the Global Education Network (GEN) program of FFI and was the first Filipino awardee of the DeVisscher & Co. scholarship.  Pilar is also a pastoral family counselor at the Center for Family Ministries (CEFAM)