The ME program, originally referred to as Mastering Entrepreneurship for Nation Building, takes off from where the traditional business learning systems end to fill the entrepreneur’s specific needs. It digresses from the standard functional course content and methodologies and is geared towards honing the entrepreneurial personality. It is a seamless education – the workplace as classroom – where learning is real time. The program is designed as a course in creative leadership, with the objective of assisting the entrepreneur in developing his enterprise to optimum levels of productivity, profitability and professionalism. It also aims to guide the student-entrepreneur through a personal transformation and paradigm shift that will lead him/her to deeper sense of moral and social commitment.

Learning Methodology/Delivery

The Mentoring Approach
The program adopts the guru approach, patterned after the Indian educational (mentor) system and the European guild system. Each student-entrepreneur is assigned to a primary guru who will guide them during the 18-month program. In this set-up, the gurus will direct, critique, mentor, and motivate the student-entrepreneurs in developing their businesses. The guru is complemented by Teaching Associates and AGSB faculty, whose task is to assist the student-entrepreneurs in the technical application of the tools learned in the classroom to the student-entrepreneurs’ businesses as well as guidance in the writing of their reports. The entrepreneurial development process adopts a ladder structure in which the apprentice gradually learns the craft of the master by seeing, listening, thinking, asking and doing. Eventually, the student-entrepreneurs rise to the status of the master.

Class Schedule
A school-year calendar is provided to all ME student-entrepreneurs upon enrollment to enable them to plan their other activities during their studies. Classes normally begin at 8:30 a.m. and end at 6:00 p.m. Classes are held daily from Monday to Thursday for the first five (5) weeks. It is followed by a total of 31 weekends of 4 to 6 class days a month held every other week. Each class day consists of 5 major sessions for a total of 480 sessions spread over 18 months.

The ME Program Design and Learning Objectives

The ME Program is composed of THREE BUILDING BLOCKS and FIVE LEARNING DOMAINS. Modules 1 to 3 have a duration of approximately six months each with a predominant theme for each module:

Module 1: Preparing for Entrepreneurship and Self-Enhancement

This module is the foundation that provides participants the basics of entrepreneuring, management and strategic planning in tandem with the essential Self-Mastery skills of Learning to Think and Learning to Intuit. At the end of Module 1, the student-entrepreneurs are required to pull their findings, analyses and conclusions together for their study of the external environment in the business plan.

Module 2: Creating and Running the Enterprise and Self-Engagement

The action-implementation thrust of Module 2 develops the most appropriate and relevant personal skills such as Learning to Do, Learning to Feel, and Learning to Communicate. The student-entrepreneur is introduced to new product development and evaluating new businesses. The module concentrates on strategy implementation and on all basic and advanced management courses such as Marketing, Operations, Human Resource Management and Managing Costs and Profits. At the end of Module 2, the student-entrepreneurs must be ready to consolidate their research, findings, analyses and conclusions for their comprehensive Internal Assessment (IA) of their enterprises using the ten levels of IA.

Module 3: Growing the Enterprise and Self-Enlightenment

Module 3 brings the student-entrepreneurs to the higher plane of entrepreneurship, one that breaks new ground and shifts paradigms, one that masterfully turns around enterprises on the decline, and one that grows businesses by leaps and bounds. The module challenges the entrepreneur to assume the role of an enlightened leader armed with the convergence of the six self-mastery skills otherwise known as the Learning to Be series. It also integrates the entire strategizing process by completing the research, planning, programming, and implementing sequence. Finally, the student-entrepreneurs are expected to submit their completed five-year business plans.

Each module is further dissected into five learning domains. The domains are the five thematic pillars of the ME course. These are the:

  • Entrepreneuring Domain
  • Self-Mastery Domain
  • Functional Management Domain
  • Strategic Planning and Management Domain
  • Business Plan Domain

These domains will be strategically sequenced within each module, as their various topics and sub-topics become prequels to the preparation of the module’s integrative work, which is, the submission of components of and the whole Business Plan.

Evaluation of Student Performance

A no exam, non-quiz program. The performance of each ME student-entrepreneur is evaluated every module by a panel consisting of of two ACE Gurus and Ateneo GSB panelist. The deliberation is conducted in the presence of the AGSB ME Program Director and the ME Program Manager.

Submission of reports and conduct of defense
Student-entrepreneurs are expected to submit quality and comprehensive reports at the end of every module (Module1: EA, VMOKRAPI; Module 2: IA, SPATRES, SWOT; Module 3: Business Plan). The student-entrepreneur shall defend these reports in front of a panel composed of his/her primary guru, secondary guru and AGSB faculty.

The modular reports should contain the following minimum requirements:

Module 1: EA, VMOKRAPI
The purpose of the first module ME submission is to:

  1. Situate the enterprise in its proper environmental setting (what business are you in and what is the relevant macro-environment, industry and market of your business?)
  2. Analyze the past trends in that environmental setting and project the most likely scenario in the next five years. (Remember, a Business plan is primarily what you want to do in the future). The analysis of the past just helps understand the critical variables that have largely affected a business in the past. Determine whether they are the same critical variables most likely to affect the business in the future.
  3. Base on the reading of the environment for the future, what are the most attractive opportunities (among many) worth pursuing by the enterprise?

Having seen the past and divined the future, what are the Vision, Mission, Objectives, Key Result Areas, and Performance Indicators for the next five years? Are they going to be excitingly different from the present? Is there a paradigm shift?

The report should follow the following process:


The purpose of the second module ME submission is to:

  1. Evaluate the enterprise using the 10 levels of internal assessment and how these affects Marketing, Operations, Human Resource Management and Managing Costs and Profits. It should contain all the research, analysis, findings, conclusions and recommendations made by the student-entrepreneurs in the course of their work for both the first and second modules.
  2. Provide additional insight into the value of their products and their business.
  3. Demonstrate the ability of the student-entrepreneur to implement to actualize concepts or business models. New product or service development should be clearly defined and translated to commercial processes.
  4. Provide the student-entrepreneurs the major Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) necessary to construct the SWOT matrix. The SWOT Analysis should, in turn, allow the student-entrepreneurs to generate Strategic Options that are intended to meet the enterprise goals.

Module 3: Business Plans

The purpose of the third module ME submission is to:

  1. Bring the student-entrepreneurs to the higher plane of entrepreneurship, one that breaks new ground and shifts paradigms, one that masterfully turns around enterprises on the decline, and one that grows businesses by leaps and bounds.
  2. Integrate the entire strategizing process by completing the research, planning, programming and implementing sequence. The student-entrepreneur should be able to synthesize in the sessions on Planning the Enterprise and Establishing the Enterprise.
  3. Outline how the enterprise can manage change, innovations or turnarounds into actionable programs and allocation of resources. The business plan is completed with an analysis of the student-entrepreneur’s historical financial statements (balance sheet, income statement, and cashflow), their financial projections.


Rating of modular reports
The gurus may rate the business plans as follows:

  • Clean pass – Rating given to the student-entrepreneur who submitted an acceptable five-year business plan and is allowed to do the recital and graduate with the batch;
  • Not acceptable
    • With Minor/Major revisions:
      • Student-entrepreneur submits revised copy to the guru within the submission period as stated in the memorandum to qualify for the recital and graduate with the batch;
    • Failed
      • The revised business plan was found to be still unacceptable even if it was revised and submitted within the submission period;
      • Furthermore, the student-entrepreneur has been assessed to be unfit or unqualified to continue with the program due to unacceptable class participation and inability to show application of skills learned.
      • When a student-entrepreneur receives this rating, he/she is considered failed from the module and as such will have to repeat the entire module in order to continue with the program. The student-entrepreneur will have to re-enroll in the said module.
CME and ME

AGSB-ACE will grant the degree of Master in Entrepreneurship to student-entrepreneurs who:

  1. have obtained a college degree
  2. have taken an EQ/Personality Exam and Enneagram for entrepreneurial profiling
  3. have completed the academic and attendance requirements of the program

AGSB-ACE will grant the title Certified Master Entrepreneur to student-entrepreneurs who:

  1. were unable to finish college but have obtained at least 120 credited units and exceptional entrepreneurial/ business experience
  2. have taken an EQ/Personality Exam and Enneagram for entrepreneurial profiling
  3. have completed the academic and attendance requirements of the program
The Program Mentors

The Gurus
Dr. Eduardo A. Morato, Jr.
Prof. Danilo A. Antonio
Dr. Alejandrino J. Ferreria 
Prof. Tomas B. Lopez
Prof. Francisco M. Bernardo III

Teaching Associates

The Program Director

The Gurus


Prof. Eduardo A. Morato, Jr., DPA

Chairman of the ACE Center for Entrepreneurship and Management Education Inc., Chairman of Bayan Academy, Senior Supervising Fellow and Program Director of Executive Doctorate in Educational Leadership at the Development Academy of the Philippines.

Dr. Morato has written eighteen books and numerous articles, monographs and handbooks. He consults for and trains multinational corporations, government agencies, local enterprises, and public and private educational institutions.

Earned his Bachelor of Arts degree, cum laude, major in Economics at the Ateneo de Manila University; obtained his Master in Business Management, with High Distinction from the Asian Institute of Management and Doctorate in Public Administration from the University of the Philippines.

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Prof. Alejandrino J. Ferreria, Ed.D

President of the ACE Center for Entrepreneurship and Management Education, Inc., Chairman of the Board of Directors of Avis Rent a Car (G&S Transport),

Chairman and President of Fav V Plus One, President and Chief Executive Officer of Lak Pue Drug, Inc., adjunct faculty at the Richard Ivey School of Business (London & Hong Kong campuses) of the University of Western Ontario in Canada; author of Entrepreneurs’ Helpline and a Philippine publication on 50 inspiring entrepreneurs of the Philippines.

Earned his Bachelor of Science degree from the Ateneo de Manila University, Master in Business Administration from the University of the Philippines and Doctorate in Education Management from the National University.

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Usec. Danilo A. Antonio

Director of ACE Center for Entrepreneurship and Management Education, Inc. and faculty/guru at the Master in Entrepreneurship Program of the Ateneo Graduate School of Business. In 1990, he set up the Land Company (LANDCO) with other partners and served as it chief operating officer for 10years.

He was President of Banco De Oro Realty Coporation (BRC) from 2002-2006. Also involved with Rockwell Land Inc. from January to May 2013 as consultant for business development and as Chief Operating Officer at Eton Properties Philippines Inc.

Held directorship positions in several corporations which include, Philippine Township, Inc. (Philtown), Cinco Corporation (holding corporation of Potato Corner franchise) and MCX Motor Philippines, Inc (the first Filipino brand of motorcycle). He sat as a member of the management committee of the AIM Conference Manila (AIM-ACCM, an executive development center.

He is currently the Undersecretary of PARR (Presidential Assistant for Rehabilitation and Recovery)

Earned his Bachelor of Arts degree in Economics (Summa Cum Laude) from De La Salle University and Master in Business Management degree (with Distinction) from the Asian Institute of Management.

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Prof. Tomas B. Lopez, Jr.

Director of ACE Center for Entrepreneurship and Management Education, Inc. and faculty/guru at the Master in Entrepreneurship Program of the Ateneo Graduate School of Business.

President of the University of Makati, adjunct marketing faculty at the S.P. Jain Center for Management at its Dubai and Singapore campuses for its Global MBA Program, a Board of Trustee at the Home Development Mutual Fund; co-founder and director of Seair (a small airline serving special interest tourist destinations in Palawan, Surigao, and Boracay).

Earned his Master in Management (with Distinction) from the Asian Institute of Management and his undergraduate courses at the Ateneo de Manila University.

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Prof. Francisco M. Bernardo III

Director of ACE Center for Entrepreneurship and Management Education, Inc. and faculty/guru at the Master in Entrepreneurship Program of the Ateneo Graduate School of Business.

President of the JAD Group of Companies (JADGC). Founder of LET’S GO Foundation (Leading Entrepreneurs Towards Sensing Global Opportunities). He also engaged himself in the co-management of a television show entitled “EntrePinoy”. He has worked closely with the Department of Education and the International Labor Organization in designing and institutionalizing entrepreneurship education in the high school level. He also serves as a resource speaker of the training of DTI for the Small and Medium Enterprise Counselors on Entrepreneurship.

Recently, he has ventured into Digital Marketing and will be co-managing another television show called “The Traveler”.

Earned his Bachelor of Science degree in Industrial Management Engineering from De La Salle University, Master in Business Administration (with Distinction) from the Asian Institute of Management.

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The Program Director

Prof. Ramon C.  Jocson

He is the Director of various entrepreneurship programs under the Ateneo Graduate School of Business, such as the Master in Entrepreneurship, the Master in Corporate Entrepreneurship, and Master in Social Entrepreneurship and Development.

Currently, the Executive Director of the World of Outbound with two independent business units, Lakbay Kalikasan and Camp N in Nuvali. His entrepreneurial interest includes providing alternative outdoor education Filipino students while integrating parts of its supply chain to add value to the participant’s learning experience. He created two other subsidiary companies to complete the down and upstream integration for this strategic pursuit. He graduated from the University of the Philippines Diliman with a bachelor’s degree in Philippine Studies, taught in the College of Arts and Letters in the same university. An educator, writer, and adventurer by heart,

Prof. Jocson introduced the concept of outbound education to Philippine schools creating several real time, real world learning modules. A playwright on the side wherein most of his early one-act plays were staged in various universities and the Metropolitan Theater, he is a five-time Don Carlos Memorial Award for Literature recipient. His other pursuits which he is truly passionate about are teaching outdoor activities such as mountain biking and basic mountaineering skills. He belongs to the graduating class of M.E. 11 and was awarded as the gold medalist in his batch. He also teaches as an Associate Guru for M.E. Batch 16.


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Admission Requirements

Only complete applications are processed for assessment. An application is deemed complete only if the following are met:

  1. Completion of online application form
  2. Interview with the Guru and submission of initial requirements
  3. Entrance examination
  4. Submission of supporting documents


Step 1: Fill-up and submit the Online Application Form
Use our online application system to submit the pre-qualification form. Please answer all areas of the form carefully as this would be a crucial part of your pre-assessment and interview with the guru.

Step 2: Interview with the Guru and Initial Requirements
Upon submission of the online form, you will be advised by ME Office regarding your scheduled interview with the Guru. Prepare the following initial requirements and bring the documents on the day of your interview:

Documents Required Remarks
1. Curriculum Vitae or Resume Concise document summarizing your accomplishments including work and educational background, skills, etc.
2. Business Profile Company brochure or 1-page description about the company
3. DTI/SEC Registration Government documents proving that the business is registered in the Philippines
4. Latest Financial Statement Audited financial statement of your company
5. One 1×1 and 2×2 pictures In red background and must be recently taken and with good quality

Step 3: Entrance Examination
After being interviewed by the guru and getting the result from the ME Office, you can already proceed to schedule you entrance exam and pay the exam fee. Proceed to Ateneo Graduate School of Business Cashier’s Office and collect the exam permit at GSB Registrar.

You will receive the result of your entrance exam within 5 days and ME Office will notify you of the process in enrolling to the program.

Step 4: Submission of Supporting Documents and Enrollment
Upon receiving the result of your entrance exam, ME will notify you by email regarding the status of your application and process for enrollment. You would need to submit the following documents prior to enrolment:

Documents Required Remarks
1. Transcript of Record Copy for “ATENEO DE MANILA UNIVERSITY”
2. NSO Birth Certificate Must be original or certified true copy
3. NSO Marriage Certificate Must be original or certified true copy
4. Passport and Visa issued by the Bureau of Immigration (For Foreign Applicants) Present copies of passport page details (with stamp, if applicable) and visa
5. Transfer of Credentials Request for TOC form from ME Office or AGSB Registrar, to be submitted to the last school you attended

After submitting all the requirements, you will be advised to make the payment at the Cashier’s Office of Ateneo Professional Schools Building.

Cash payment P425,000
Installment basis P144,000 downpayment
P18,000 – 17 PDCs issued every 1st of the month (refer to attached SOA)
Total fees: P450,000

  • Cheque should be made payable to ATENEO DE MANILA UNIVERSITY.
  • Proceed to Room 406, Ateneo ME Office, Ateneo Professional Schools Building, 20 Rockwell Drive, Rockwell Center, Makati City with your payment and postdated cheques and look for Ms Ma-ann Castro for proper notation.
  • Present Letter of Acceptance and Statement of Account at the Ateneo Rockwell Campus Cashier Office located at the ground floor. The cashier office is open Mondays – Fridays, 12:00nn – 5:00pm and Saturdays, 10:00am – 2:00pm.

*Course fee (P5,000) for One Day with ME Seminar attendees will be deducted from the program fees.
*Additional foreign fee is required from foreign students applying in the program.

Step 5: Orientation and Enneagram Test
Before the official start of class, you will be required to attend the ME Orientation and Enneagram Test. The Enneagram Test is a type of EQ exam and personality profile. The ME Orientation is a pre-requisite for graduation.

Contact Details

Office Hours

• Mondays – Saturdays (8:30 a.m. – 5:30 p.m.)

Ms. Janelle Villanueva (Program Officer)
Ms. Pretzel Cabasan (Finance Assistant)

• Tel. No. : +632 899 7691 local 2407 / +632 899 4579
• Mobile No. : +63906 3278780
• E-mail : entrep.gsb@ateneo.edu

Room 406, Ateneo Professional Schools Building,
20 Rockwell Drive, Rockwell Center, Makati City 1200


The Ateneo ME Experience


  1. Entrepreneurship is a way of life. It is an enabler to express your passion, your beliefs and your purpose in life.
    – Erica Sy (Van Hawk Paper)
  2. Use logic. Use intuition. Break existing paradigms. Measure and improve and don’t be just be better, BE DIFFERENT.
    – Fides Ganzon-Ofrecio (Bangko Kabayan, Inc)
  3. ME reinforced my passion, developed my skills, and subtantiated my relevance as an entrepreneur.
    – Michael L. Malixi (Conpac Agro Enterprises, Inc.)
  4. The road to being good and being great are not the same. To be good, you just have to become better but to become great, you have to become DIFFERENT. The only way to change the rules of the game is if you know them. Then it’s up to us to create the difference.
    – Arch. Ria Garcia-Malig