The logo shows an eagle representing the Ateneo de Manila University, the mother unit of the Ateneo Graduate School of Business. The eagle's beak is shaped to form the number (4) and the Ateneo seal the number zero (0), of the forty (40) years of AGSB's existence. The eagle silhouette is colored blue representing Ateneo's color and together with the colors red, white, and yellow, seen in the entire schema of the logo, shows the color of the Philippine flag. The Ateneo Graduate School of Business is highlighted together with the theme of the anniversary celebration: Our Country is Our Business! This theme is derived from AGSB's value proposition: "Business is not only for profit but also for nation-building."